About Lumaine
Advice that endsin somethingyou can use.
The name comes from lumen, a measure of light. The job is the same in every engagement: make your business easier to see clearly — for you, and for the people you want buying from you.
01 — The story
Built for owners who want the work done, not described.
If it isn't usable, it isn't finished.
Lumaine Advisory was set up around a simple frustration: most advice stops at the recommendation. A deck arrives, everyone agrees with it, and three months later nothing has changed.
We work the other way round. Every engagement is broken into milestones that each produce something you can use — a brand guide your team actually follows, an AI workflow running inside your systems, a campaign live and reporting.
Brand, AI and advertising sit together here on purpose. A clear brand tells AI how to write for you. AI makes testing ads faster and cheaper. Good ad data shows whether the brand is landing. Each one makes the other two work harder.
And because you only pay once a milestone is delivered and approved, our incentives sit exactly where yours do: on finished, working results.
02 — Principles
What we hold ourselves to.
PRINCIPLE 01
Say it plainly
No jargon, no padding. If a recommendation can't be explained in a sentence, it isn't ready to hand over.
PRINCIPLE 02
Measure both ends
We record where things stand before work starts, so the difference afterwards is visible rather than argued about.
PRINCIPLE 03
Leave you capable
Training, documentation and hand-over are part of the job. You shouldn't need us forever to keep things running.
PRINCIPLE 04
Earn every invoice
Payment follows approved milestones. No deposits, and no billing for work you haven't seen and signed off.
03 — Approach
How an engagement runs.
Four stages, each with a clear output. You always know what's being worked on, what it will produce, and when you'll see it.
Listen
A free consult to understand the business, the goal and what's already been tried.
Map
A written scope with milestones, fees and timelines — agreed before anything starts.
Build
Milestone by milestone, with reviews and reasonable revisions until each one is right.
Hand over
Documentation and training so your team owns the result and can run it without us.
Next step
See if we're the right fit — free.
One conversation, no cost and no obligation. If we're not the right people for the job, we'll tell you who might be.